Hard Rock Hotel San Diego

Full lifestyle campaign for Hard Rock Hotel in downtown San Diego, CA. With the support of the marketing team at Hard Rock, we were able to capture a full library of lifestyle images that they ended up utilizing across their website, social media, and variety of digital campaigns. Our goal was not only to capture the amenities and guest experience, but showcase the type of guest they wanted to draw to the property. Refined with a slight edge to them. Not afraid to go out and hit the town, but can appreciate those moments of relaxation. My team and I managed all production from initial mood board concepting, shotlist creation, production scheduling, casting, wardrobe styling, hair, makeup, lighting, image capture, to finally post production.