Hard Rock Hotel San Diego

Full lifestyle campaign for Hard Rock Hotel in downtown San Diego, CA. With the support of the marketing team at Hard Rock, we were able to capture a full library of lifestyle images that they ended up utilizing across their website, social media, and variety of digital campaigns. Our goal was not only to capture the amenities and guest experience, but showcase the type of guest they wanted to draw to the property. Refined with a slight edge to them. Not afraid to go out and hit the town, but can appreciate those moments of relaxation. My team and I managed all production from initial mood board concepting, shotlist creation, production scheduling, casting, wardrobe styling, hair, makeup, lighting, image capture, to finally post production.

Model holding a coffee cup while enjoying their morning in a San Diego Hard Rock Hotel suite

Model laying in bed for a Hard Rock Hotel lifestyle campaign in downtown San Diego, CA.

Hotel guest wearing a towel on their head and in sleep attire while brushing their teeth at the San Diego Hard Rock Hotel.

Lifestyle photograph of a model happily eating in bed for San Diego Hard Rock Hotel lifestyle campaign.

Model sitting at a table casually holding coffee for Hard Rock Hotel San Diego advertising campaign

Two models happily eating their meal while sitting in bed at a Hard Rock Hotel

Pair of models laying in bed with each other in a Hard Rock Hotel luxury suite

Weston Boucher sitting on a couch with a cocktail in their hand while looking away for Hard Rock Hotel Lifestyle Campaign

Models sitting together, talking, and eating at at Hard Rock Cafe in San Diego, California.

Two models sitting together at the edge of a pool while laughing San Diego Hard Rock Hotel’s advertising campaign

Three models seated together in poolside cabana at Hard Rock Hotel in San Diego California

Two models smiling at each other while poolside for a San Diego Hard Rock Hotel lifestyle campaign

Two models having an intimate moment poolside in the Hard Rock Hotel San Diego

A lifestyle shot of a model walking out of a pool in the San Diego Hard Rock Hotel while looking off into the distance.

A couple riding bikes they had rented from the Hard Rock Hotel

A model laying outside on a poolside lounge with a cocktail on a side table in the San Diego Hard Rock Hotel

Lifestyle shot of a smiling model buttoning their to get to go out in Downtown San Diego

A photograph of a model gazing out of a hotel window while buttoning their shirt.

Five models at the San Diego Hard Rock hotel sitting on couches and chairs laughing and talking for a lifestyle campaign

A couple all dressed up for the evening having an intimate moment in the elevator of the Hard Rock Hotel in San Diego.

Lifestyle photograph of a couple holding hands and walking through the hall of a hotel in San Diego while dressed up.

Five models walking together looking like they’re about to go out for the night while all dressed up captured in a lifestyle campaign done for the San Diego Hard Rock Hotel

Lifestyle shot of a group of models having a good time while sitting at a club table and drinking together.

Photograph of models cheersing with their various cocktails at bar 207 inside the Hard Rock Hotel

A photograph of the 207 menu at the San Diego Hard Rock Hotel.

Group of models dancing for the San Diego Hard Rock Hotel advertising campaign

Three models dressed up sitting at a table talking and smiling excitedly while in Bar 207

Models laughing together while having fun at the Hard Rock Hotel.